The Latest Cyber Monday Statistics (2026)

For decades, Black Friday was the premier retail event of the year, with shoppers lining up outside stores to get their hands on the hottest deals.

Since 2005, Cyber Monday has offered an online counterpart. Since then, the period from Thanksgiving to Cyber Monday is known as “Cyber Week” or “Cyber Five”.

With online shopping and e-commerce growing year-over-year, Cyber Monday has become the biggest online shopping day of the year. Black Friday still draws more shoppers overall, and its online sales are growing faster than Cyber Monday's. Even so, Cyber Monday has set a new sales record in each of the last four holiday seasons.

Here are the latest Cyber Monday statistics.

Top Cyber Monday 2025 Statistics

To get started, read up on these must-know Cyber Monday 2025 statistics:

• Consumers spent a record $14.25 billion on Cyber Monday

• 202.9 million Americans shopped during Cyber Week

• AI traffic to US retail sites increased 670% on Cyber Monday

• 34% of Black Friday and Cyber Monday shoppers plan to use AI in 2026

• The average American plans to spend $708 on gifts over the full holiday period in 2026

Next, we’ll take a look at the numbers from Cyber Monday 2025.

General Cyber Monday Statistics

Here is Cyber Monday 2025 by the numbers:

Consumers spent $14.25 billion on Cyber Monday (Adobe)

Last year’s Cyber Monday was a record-setting day for e-commerce sales. The $14.25 billion sales total represents a 7.1% year-over-year growth for the online shopping holiday.

According to Adobe Analytics, shoppers spent $16 million every minute during the peak hours (08:00-10:00 PM).

202.9 million Americans shopped during last year’s Cyber Week (NRF)

Here's a breakdown of how many Americans shopped over Cyber Week in previous years:

2025 was the highest Cyber Week participation on record.

Shopify merchants generated $14.6 billion in sales between Black Friday and Cyber Monday (Shopify)

Shopify sales were up 27% over 2024’s Black Friday/Cyber Monday numbers. That's an increase of $3.1 billion.

In total, 81 million shoppers purchased from Shopify vendors in 2025.

The average cart totaled $114.70 in 2025. This was an increase over 2024, increasing by about $6.

More than 94,000 Shopify merchants had a record sales day during the Black Friday and Cyber Monday period.

Online shoppers outnumbered in-store shoppers during Cyber Week (NRF)

Black Friday was the top day for both in-store and e-commerce during Cyber Week.

On Cyber Monday 2025, online shoppers outnumbered in-store shoppers by around 50 million. In fact, there were more online than in-store shoppers on each day of Cyber Week in 2025.

Here is a breakdown by day:

• Thanksgiving: 25.9 million in-store / 32.7 million online

• Black Friday: 80.3 million in-store / 85.7 million online

• Saturday: 62.7 million in-store / 63 million online

• Sunday: 32.6 million in-store / 38.7 million online

• Cyber Monday: 26.5 million in-store / 75.9 million online

Over half of Cyber Monday sales come from smartphones (Adobe)

Mobile shopping continues to dominate on Cyber Monday, with smartphone sales accounting for 57% of all sales in 2025.

Meanwhile, mobile spending on Cyber Monday increased by 8% compared with 2024, hitting $8.2 billion in 2025. 

Cyber Monday discounts for electronics peaked at 31% in 2025 (Adobe)

Certain product categories saw a jump in discounts during Cyber Monday, but no category was discounted as deeply as electronics.

Here are the product categories that recorded the largest price reductions on Cyber Monday 2025:

• Electronics (31%)

• Toys (28%)

• Apparel (25%)

• Computers (23%)

• Televisions (22%)
  

Cyber Monday Consumer Statistics

How aware are shoppers of Cyber Monday deals? These statistics reveal how consumers approach Cyber Monday: where they shop, how much they’re willing to spend, and what they expect from their shopping experience.

84% of global consumers are aware of Cyber Monday (Boston Consulting Group)

96% of the global market is aware of Black Friday, and a growing 84% is aware of Cyber Monday.

Most people who know about these events plan to shop them. Around 79% of consumers aware of the year-end sales intended to shop in 2025, up 4 points from 2024. Italy (90%) and the US (83%) had the highest shopping intent, while intent was lower in Denmark (60%) and the Czech Republic (64%).

Cyber Monday spending exceeds Black Friday (Adobe)

Total spending on Cyber Monday 2025 hit $14.25 billion. That's $2.45 billion more than Black Friday 2025's figure of $11.8 billion.

Here are the forecast figures for 2026 spending on key dates:

• Cyber Monday – $15.1 billion

• Black Friday – $12.9 billion

• Thanksgiving – $6.9 billion

Adobe also predicts that pre-season shopping in October will grow 8% year-over-year.

The Cyber Five is projected to make up 17.3% of 2026 holiday season shopping sales (Adobe)

The five-day stretch between Thanksgiving and Cyber Monday are prime days for holiday shopping.

In 2026, the Cyber Five is predicted to amount to 17.3% of holiday season sales (the period stretching from November 1 to December 31). 

That would be in line with recent years. Based on Adobe's sales totals, the Cyber Five accounted for 17.1% of holiday season online sales in 2023, 17% in 2024, and 17.1% in 2025.

The average American plans to spend $708 in gifts in 2026 (PwC)

The planned average consumer spend on gifts of $708 would be a 2% decline compared to 2025. Millennials are to cut down the most, decreasing gift spend by 10%. Gen Z gift spending is projected to decrease by 9%.

More than half of consumers get gift inspiration from TikTok unboxings and reviews (Retail Dive)

TikTok is now a major driver of purchases, both as a source of inspiration and as an actual shopping destination. TikTok Shop is leading the rise in social commerce.

"Unboxings" are especially popular. Especially when influencers are receiving blind boxes: a huge holiday trend for 2026.  

Gen Z and Millennials are the most likely to participate in Black Friday and Cyber Monday in the US (YouGov)

Despite planning to cut back on spending, younger US consumers are still most likely to participate in Black Friday and Cyber Monday sales. 47% of Millennials and Gen Z consider themselves likely to make purchases.

Gen X and Baby Boomers are the least enthused. Only 27% anticipate making a purchase.

Women are more likely than men to shop during Black Friday and Cyber Monday (YouGov)

38% of US women intend to make a Black Friday or Cyber Monday purchase. At 34%, men are slightly less likely to get involved.

Cyber Monday AI Statistics

AI traffic to US retail sites increased 670% on Cyber Monday 2025 (Adobe)

More shoppers are clicking through to retailers from AI chat services and browsers. On Cyber Monday 2025, that traffic was up 670% compared with the year before.

The growth comes from a small base, but Adobe expects it to continue rising. Its 2026 forecast has AI traffic rising another 88% on Cyber Monday and 130% across the holiday season.

34% of Black Friday and Cyber Monday shoppers plan to use AI in 2026 (YouGov)

The share of shoppers who plan to use an AI tool to navigate holiday sales has more than doubled, from 16% in 2025 to 34% in 2026.

People who try AI shopping tend to stick with it. Among shoppers who used AI during last year's sales, 92% expect to use it as much or more this year. Another 22% of likely shoppers expect to start using it for the first time.

AI and agents influenced 20% of global Cyber Week orders (Salesforce)

During Cyber Week 2025, AI and agents influenced one in five orders worldwide, helping drive $67 billion in sales. That includes AI-powered product recommendations and conversational customer service.

77% of AI shoppers feel more confident in their purchases (Adobe)

In an Adobe survey of 5,000 consumers, 77% of people who have used AI for online shopping said it made them more confident in their purchase. Another 69% said they were less likely to return an item they bought.

Cyber Monday Promotion Statistics

Just like Black Friday, Cyber Monday is all about deals and discounts. These statistics explore how retailers attract new shoppers through marketing and promotions.

You can read our list of Black Friday marketing ideas here. In the meantime, let's jump into the Cyber Monday promotion statistics: 

60% of shoppers prefer a simple percentage off everything (Boston Consulting Group)

Shoppers want promotions that are easy to understand. In Boston Consulting Group's 2025 survey, a flat percentage off everything was the most popular type of deal for year-end sales events, well ahead of more complicated offers.

Here are the deal types shoppers prefer:

• A percentage off everything: 60%
• Steep discounts: 51%
• Free or reduced shipping: 44%
• Gamified or conditional offers: 6%

Retailers' sales from Google search ads grew 21% on Cyber Monday 2025 (Tinuiti)

Although promotions stretch across Cyber Week, Cyber Monday saw the fastest growth in search ad sales. Among advertisers managed by Tinuiti, sales driven by Google search ads rose 21% year over year on Cyber Monday.

Advertisers also spent more on Amazon. Spending on Amazon DSP (its platform for display and video ads) rose 34% year over year from Thanksgiving through Cyber Monday. Sales from Sponsored Products ads also grew more than 30% from Saturday through Cyber Monday.

Social media's share of Cyber Monday revenue grew 56.5% in 2025 (Adobe)

Social media drove 3.6% of online revenue for US retailers on Cyber Monday 2025, up from 2.3% the year before.

Affiliates and partners (including social media influencers) drove 21.8% of revenue, up from 20.3% in 2024.

Adobe expects both channels to keep gaining in 2026. Its forecast shows social media's share of holiday revenue growing 17% and affiliates and partners growing 12%, compared with only 4% for paid search.

Key Takeaways

Cyber Monday is the biggest online shopping day of the year. Shoppers spent a record $14.25 billion in 2025, and Adobe expects that figure to pass $15 billion in 2026.

Black Friday draws more shoppers than Cyber Monday, and its online sales are growing faster as promotions spread across Cyber Week.

The way people shop is changing, too. More than half of Cyber Monday sales now come from smartphones, social media drives a growing share of revenue, and shoppers still prefer simple percentage-off deals.

AI is the biggest change to watch. AI traffic to US retail sites rose 670% on Cyber Monday in 2025, and 34% of likely shoppers plan to use an AI tool during the 2026 sale season. 

Cyber Monday is one of the most important days of the year for many e-commerce businesses. Millions of shoppers take to their desktops and mobile devices to find deals leading up to the holiday season. Those deals generate billions of dollars in sales. For many online retailers, sales can skyrocket to four or five times the average number.